I’m the founder of Blonde Ambitions Broadcast & Event Management. We help sports rights-holders maximise the value of their properties through global media distribution, high-impact sponsorships, and world-class event delivery.

From host city bids and partner acquisition to production, logistics, on-site and digital fan engagement, and VIP hospitality, our focus is simple: to unlock new revenue, new markets, and new opportunities for every property we work with.

Whether an event takes place on land or on water and the talent has two legs or four we’ve covered it, globally.

With a career spanning 25 years in the sports television industry, I bring extensive expertise across multiple sectors, including production, live technical operations, commercial rights distribution, and event staging. My portfolio includes virtually every major sporting event worldwide.

I’ve contributed to some of the most prestigious competitions in global sport from ATP/WTA tournaments and Grand Slams to the UEFA Champions League, English Premier League, Commonwealth Games, IAAF Athletics, Rugby, MMA/UFC, and an impressive 20 editions of The Open Golf Championship, among numerous other world-class events.

I’ve also overseen a wide range of nautical disciplines including the H2O Series, F1 Powerboats, Aquabikes, Class 1/P1 & AquaX, offshore and inshore sailing, Round the World and fleet racing, The America’s Cup, Deed Of Gift Race, Volvo Ocean Race, World Match Racing Tours, and the Extreme Sailing Series, from both production and TV rights distribution perspectives.

Earlier in my career, I honed my skills at SIS, covering horse racing and live news for Sky, BBA & ITN.

Throughout my career, my work has been focused behind the scenes ensuring the seamless execution of world-class sports broadcasts that engage audiences and elevate brands across the globe.